Monthly Archives: June 2015

Science and marketing: Strange bedfellows

(SVP, voir plus bas pour la version Française) Here’s something I published today in the on-line version of Metro. Someone who read it asked me if it meant I was against all ‘Soft’ sciences. I’m not sure what is meant by that word but I am not for or against anything per se. Science simply [...]

Leave a comment
4

How many fingers?

How many fingers? (SVP, voir plus bas pour la version Française) Every once in a while, when talking to a client, I briefly hold up two fingers. I then ask the person how many fingers I held up. He or she quickly says, “Two.” It’s a simple question and people never hesitate when answering. But [...]

Leave a comment
10